@Article{585066,
     author = "Małgorzata Karpińska-Krakowiak",
     title = "Shadow brands : exploring phenomenon of meaningless brands",
     year =  2016,
     volume =  ,
     number =  3 (44),
     journal =  Marketing i Zarządzanie (d. Problemy Zarządzania, Finansów i Marketingu),
     pages =  s. 317-326,
    }