@Article{513208,
     author = "Bruno Schivinski, Przemysław Łukasik",
     title = "Implementing the consumer-based brand equity scale for beer brands – a Tyskie and Żywiec case study",
     year =  2015,
     volume =  41,
     number =  1,
     journal =  Problemy Zarządzania, Finansów i Marketingu,
     pages =  s. 155-163,
    }