@Article{402339,
     author = "Katarzyna Kolasińska-Morawska",
     title = "Celebrities as Participan ts in the Brand Building Process of a Business ",
     year =  2013,
     volume =  14,
     number =  2,
     journal =  Przedsiębiorczość i Zarządzanie,
     pages =  s. 123-137,
    }