@Article{417206,
     author = "Iris Kaiser",
     title = "Balanced branding of the employer created by means of social media - a factor of success in personal marketing",
     year =  2012,
     volume =  ,
     number =  2(3),
     journal =  Marketing Instytucji Naukowych i Badawczych,
     pages =  s. 135-145,
    }